Project Summary
The wireframes above were created for an unbranded interactive sales aid app called, “Takeda: An Interactive Patient Journey”. The sales aid is intended to be presented to Providers/Buyers in the Healthcare industry. The main purpose is to demonstrate the cost comparative differences in patient treatments for Ulcerative Colitis and Crohn’s Disease as well as subtly introduce Takeda biologic products as part of the cost saving solution. While constrained by a limited budget, my intention was to design a more engaging user experience. I was able to achieve this by applying gamification techniques like, “Choose Your Own Adventure” into the piece, making it a more memorable user experience.
