Bristol-Myers Squibb Company

Reyataz iPad: Interactive Clock Chart

Project Summary

The wireframe screens below are for an interactive piece in a sales aid for the prescription drug, Reyataz. Reyataz is a prescription medicine used to treat HIV-1 infections in patients. Often times interactivity can be used as a tool to emphasize important points in a presentation. This interactive piece was created specifically to show the length of time Reyataz takes to reach a level of efficacy over time. The sales representative or their client could dial the clock forward to see the comparison over time in the line chart.

Tablet Wireframes
Wireframe of the interactive clock chart's initial state, with the dial at 12 o'clock and an empty efficacy chart
Wireframe of Initial state
Wireframe showing the user dialing the clock forward to hour 1, as the efficacy lines begin to appear on the chart
End-user dialing the clock forward
Wireframe showing the clock dialed to hour 4, with the efficacy lines rising and beginning to plateau
Over time the chart lines expand
Wireframe showing the clock dialed to hour 9, as the efficacy lines start to decline on the chart
Animation of chart while the user dials forward
Wireframe showing the clock dialed back to 12, with the chart now extended through hour 12
User continues to dial forward
Wireframe showing the clock chart's final state, extended through 24 hours to show the full efficacy comparison
Showing final state of chart