Gilead Sciences, Inc.

Complera iPad Sales Aid: Women’s Module

Project Summary

The wireframes above are for the unbranded interactive sales aid promoting the pharmaceutical drug, Complera. Separated into five sections that are accessible from the main home screen, this specific module is used to educate caregivers about women who are infected with the HIV virus as a subgroup as well as how the drug Complera can be considered for treatment. Using gamification visual techniques to emphasize the facts and statistics, the sales representative is able to educate his/her client(s) by providing them with useful information while making it a more enjoyable experience.

Tablet Wireframes
Wireframe screen displaying the initial tablet screen view, where the user can select from 4 tiles
Initial screen, where the user can select from 4 tiles
Wireframe displaying the result when the user selects the correct tile
Displaying the result when the user selects the correct tile
Tablet wireframe screen showing a chart of the effects of HIV infection on the subpopulation of women
A screen showing a chart of the effects of HIV infection on the subpopulation of women
Wireframe of the results after tapping on tiles to display more facts
Results after tapping on tiles to display more facts
Wireframe of the questionnaire with checked checkboxes
Questionnaire with checkboxes